ZENBUSINESS BLOG

What to Do When You Lose That Big Client

Team ZenBusiness August 29, 2024

It’s a fact of life for freelancers: Clients come and go. That said, I know what you’re thinking: “Sure, little clients come and go, but I just lost the big one, my friend. Now, it feels like the ship is sinking. I need to plug this hole ASAP.” Budget cuts, poor communication, a change in leadership — the reason doesn’t really ...

Clients from Hell!

Team ZenBusiness August 29, 2024

They’re driving you crazy and hurting your business, so stop trying to make them happy! “After all I did for that client, they called me up and threatened not to pay my bill. I didn’t even charge them my full fee!” says Paul, a graphic artist. “This client asked me to do the impossible,” tells ...

The Keys to Success When Working Remotely with a Client

Team ZenBusiness August 29, 2024

Whether you were already a remote worker or have recently become one, there are a few important rules that you should consider following to boost your productivity and motivation. These can also help ensure that your reputation doesn’t falter, costing you valuable clients. Many people find remote working to be easy and convenient. However, this ...

How to Use Google Business Profile to Promote Your Company: 6 Crucial Questions Answered

Team ZenBusiness August 29, 2024

If your brand doesn’t have a Google Business Profile, you’re missing out on a significant opportunity to market your company online. Google Business Profile (formerly Google My Business) is a powerful, free tool that can help you improve your search engine ranking on Google, build trust with your audience, and market your products or services. ...

18 Ways to Find Customers

Team ZenBusiness August 29, 2024

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 18 time-tested strategies to help build your customer base. Finding customers is one of the most difficult challenges for startups ...

Marketing Plan: 10 Components You Should Include in Your Marketing Plan

Team ZenBusiness August 29, 2024

A marketing plan is the first step in creating a successful marketing program for your new business. Fortunately, it doesn’t have to be complicated in order to work. Here are the 10 basic components of a marketing plan. You started a company, and now you’re thinking about developing a marketing program. You need to begin ...

Sample Cover Letter to Seek Financing

Team ZenBusiness August 29, 2024

There are many ways you can finance a small business — including your new startup. So don’t hesitate to start your own business because you’re a little short of cash. Seeking out investors is just another basic step in starting a business. Part of that process may be writing a good pitch letter to potential investors. Here’s ...

How to Buy a Business with No Money Down

Team ZenBusiness August 29, 2024

Is it possible to buy a business with no money down? Yes, indeed. In The Small Business Bible, Steve Strauss discusses just how to do that. The key is to get the seller to finance 100%. We’ll look at 100% seller financing to do that below. But first, it’s important to consider whether buying a business at ...

Is It Legal to Start a Business Out of My Apartment?

Team ZenBusiness August 29, 2024

The apartment entrepreneur: If you aren’t one, you probably know one. But is it legal to start a business out of an apartment? Everybody has a friend writing a screenplay or music, consulting, or trying to turn a hobby into a moneymaker … all from the comfort of residential rental property. This is not to ...

Leasing Office Space: 14 Questions to Ask Before Signing the Contract

Team ZenBusiness August 29, 2024

Leasing office space is a big financial decision. Whether you’re renting space for your business for the first time or relocating, get answers to these 14 questions before you sign the lease agreement. Leasing office space is just plain scary. Often, you have to sign a multi-year lease, and the monthly rent may be higher ...