They’re driving you crazy and hurting your business, so stop trying to make them happy!
“After all I did for that client, they called me up and threatened not to pay my bill. I didn’t even charge them my full fee!” says Paul, a graphic artist.
“This client asked me to do the impossible,” tells Janet, a realtor. “We found a way to do it, but they never stopped complaining!”
“I don’t like to come to the phone when this client calls. They try to negotiate our prices, and ask us to do extra work. I don’t like to say no, but I wish I could tell them to take their business elsewhere,” says Joan, owner of a print shop.
But that’s exactly what Joan, Janet, and Paul should do with these impossible-to-please clients — politely tell them to use someone else’s services.
When we started our businesses, most of us figured we’d have to take any client that wanted us. We weren’t thinking about turning people away. But that attitude of accepting all prospects can be harmful to your business.
Do you need to challenge this myth?
Myth: Growing a business means that you answer the phone hoping to convert every caller to a client.
Truth: Growing a business means that you define who you want to serve and who is the best match for your services/products. Then, you focus on that smaller target market means bigger success.
There’s a book called Thank You for Being Such a Pain: Spiritual Guidance for Dealing with Difficult People by Mark I. Rosen. This might be one way to work on yourself, but this is not how you should run your business.
Once you’re able to pick out those clients and prospects who cause you grief with too little payback, you’re ready to construct a strategy for:
A) Getting rid of them, and
B) Avoiding allowing more like them into your business life.
Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
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