Corporate letterhead is not just a template for your business correspondence. It’s also a powerful marketing tool that communicates your company information, conveys your brand message, highlights your professionalism, and establishes trust with your audience. In this article, we’re going to describe the process of creating a beautiful letterhead. Plus, we have some awesome examples in store for you!
If you own a business, you absolutely need a ready-to-use template for your corporate documents, such as:
A standard letterhead contains the following data:
Also, a letterhead may include additional content:
Companies use both paper and digital letterheads. A smartly designed letterhead can do a lot for your business. Here are some of the key functions a branded letterhead does:
When working on a design concept for your letterhead, rely on your knowledge of your company. To make things easier for you, we’ve outlined a few insightful guidelines. Use the ones that fit your situation!
The visual design of your letterhead must go in line with your niche and expectations of your target audience. For example, if you’re a beautician, go ahead and play around with hues and forms. At the same time, a bright-colored letterhead is probably not the best choice for an auditing company.
If your business has to do with creativity, you have the freedom to use a variety of bold tools to express your company personality. Look at how a barber shop stylized a header in the form of a comb, while a wine expert refreshed its design with an elegant drop of wine.
A letterhead is an excellent playground for using colors that match your brand. Here are a few ideas to give you a good start:
Graphic elements are essential to any letterhead, regardless of the niche. Get armed with the following tips:
Geometry sets the emotional tone and reflects your company personality. Be sure to borrow some of these ideas:
The important thing to remember is that your letterhead design must be functional. By using too many colors or imagery, you risk turning your template into a mess that will distract the recipient’s attention from the document itself.
When creating a letterhead, be guided by the line of work you’re doing. It’s only natural that a repairs business and software development company have different letterheads. Use the design elements that can highlight your uniqueness. We’ve come up with a few inspirational ideas for different types of businesses.
Medicine-related documents must be accurate and concise. On a letterhead of a medical institution (hospital, dental clinic, etc.), creative elements would look out of place. Instead, be sure to include the doctors’ names, phone numbers, and other contact information.
If you have a legal firm, your letterhead must make a solid first impression and contain essential information only. We recommend using monochrome design and highlighting the logo. Be sure to list your partners’ names in the header.
Do you specialize in writing Christmas letters from Santa Clause? Then use all your imagination to add some magic to your letterhead! Take advantage of an unusual background image, vibrant shades, expressive shapes, etc. The more, the merrier! Don’t forget to leave blank space for text, though.
If you’re running or working for a charitable organization, you need to make sure your letterhead evokes positive emotions and builds up trust. Keep that in mind when selecting the right fonts and colors for your corporate design. Feel free to add a slogan that describes your mission and/or list your major sponsors.
If you’re involved in architectural design or construction, try to bring together creativity and minimalism in your letterhead. Be sure to use graphics and geometry characteristic of your niche.
A letterhead of a school or university must emanate authority and reliability. Opt for faded colors and straightforward fonts. Highlighting the emblem of your educational institution is also a good idea. As a background image, use watermarks or a line paper pattern.
Tourism is traditionally associated with happy emotions and strong impressions. Use saturated shades to convey the unique vibes of exploring new places. The header is an ideal place for placing the photo of a breathtaking scenery.
Designing a stylish letterhead for your business communication is not enough. You also need to make sure it looks good in print. If you’re going to send your letters and other documents by regular mail, you need to print out your letterhead design.
With our smart checklist, designing a letterhead for your business correspondence becomes a walk in the park.
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