If you consider email marketing long dead, think again. According to marketers, emails remain a powerful tool for promoting a business. A smart email marketing campaign is a major stepping stone on your way to building a strong brand. In this post, we’ll educate you on how to design emails that your recipients will open and read to the end. Plus, we’ll share with you some inspiring email designs.
Email marketing is a great way to promote your brand, enhance your customer loyalty, and build an effective sales funnel. As far as business goes, emails are surprisingly consistent at delivering great results. While different social platforms may come and go, people keep using emails just like before. Here are the goals you can achieve through a smart email campaign:
It would be a mistake to think that users read every email from beginning to end. An average recipient only spends a few seconds scanning a brand email. This is why it’s crucial to capture their interest by structuring your email in a strategic way.
A header contains technical information on the sender and recipient, date, server name, etc. To see these metadata, a user must click a drop-down menu.
A standard email includes a headline, images, graphics, text, and, СТА (call to action) buttons. Depending on how these elements are arranged, the main block can take the following forms:
A footer can include a company name, sender’s name and position, logo, contact info (physical address, phones, website, socials), images, etc. To create a catchy footer, go to ZenBusiness Logo Generator. First, you’ll have to design a logo. ZenBusiness will use your emblem to craft a beautiful customizable email signature.
Smart tip. Dreading the thought of making your own email template? Using a professional custom template will take that task off your hands. Check out Beefree, Campaign Monitor, Stripo or Mailchimp for both free and premium templates. Pick the design that looks best to you and adjust it to fit your corporate visual style.
If you want your email to really work, text alone is not enough. You also have to think about colors, typography, emojis, illustrations, etc. Read on to find out what makes for a solid promotional email.
The two main things to pay attention to are the subject line and text itself.
If your text is hard to read, all your efforts will go down the drain. Typography is extremely important because it conveys your brand personality and shapes the way your audience perceives your company.
You only have a few seconds to show to a recipient that your email is worthy of their time. A photo or other image is a quick way to introduce the topic you’re going to address and set the right mood.
Each email has a purpose that must be reflected in its CTA button.
A color scheme is a powerful tool that can have a big effect on customer behavior.
Icons are visual tools that help you improve communication with your audience and guide them through your email.
The truth is that you can’t craft an effective email campaign alone. We strongly recommend that you draw from the expertise of more successful brands. Take a look at the inspiring email newsletter designs we’ve picked for you to admire!
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