Holidays are a good chance to draw attention to the brand, strengthen the emotional relationship with customers, and increase sales. Renewing your logo, the company’s most recognizable symbol, is a visual tool for achieving these goals. We’ve prepared a complete guide on adapting your logo for Halloween, including some useful tips and creative ideas.
The impact of holiday identity on your customers is not limited to Halloween: impressions and emotions help build a long-term relationship with the brand. Take care of decorating the logo to:
Whatever the brand’s character and target audience are, and whether you’re using original art or Halloween logo templates, stick to the basic rule: even a holiday-bound logo must be simple and recognizable.
Witches, pumpkins, skeletons, and other “scary” symbols are related to the origin of Halloween. It comes from Samhain, an ancient Celtic holiday that was associated with death and supernatural phenomena.
Today, it’s common to be scared on Halloween more as a joke, so symbols are often pictured humorously. To create your Halloween logo design, take a step-by-step approach: choose an icon, define its character, color palette, and, finally, the options for being placed on the logo. We’ll share some ideas for inspiration.
The night animal is often associated with mystery, danger, and evil. But in modern mass culture, the bat has a broader meaning such as rebirth, dream, and intuition. For example, the bat on the famous Batman logo means a fair fight against evil.
This symbol can be a universal solution: everything depends on the style of the image and its color palette. A black bat with sharp webs on its wings will look ominous, and a multi-colored cartoon-like one will look funny. The placement of the icon also matters:
A ghost is not necessarily scary: it has been proven by Snapchat, which chose it as its main symbol. The nature of the creature can be funny, mean, or nasty:
This is one of the most popular Halloween symbols. Use a traditional skull with bones in the Jolly Roger style or a regular full-length skeleton or give it a naughty character:
An orange vegetable with an evil grin, the so-called jack-o’-lantern is an indispensable attribute of the holiday. It’s no surprise that pumpkin is one of the most popular ideas for decorating the logo. When choosing this image, try to find an unusual solution:
Although Count Dracula is the most famous vampire image, you don’t have to use sinister associations. A vampire can be both terrifying and ironic:
The silhouette of a witch on a broom against a full moon is a traditional Halloween symbol. The image is associated not only with witchcraft, evil, and misfortune but also with healing. Today, witches are more often portrayed as caricatures rather than scary characters. This image has great potential for logo renovation:
The image of a wolfman will not suit all brands, as it is strongly associated with evil and danger. If you want to convey these feelings before Halloween then:
One of the iconic horror-style images is a serial killer whose soul “lives” in a “Good Guy” doll. The combination of an innocent child’s face with blue eyes and terrible scars is associated with nightmares and death. Before using Chucky, make sure your target audience adequately understands the deadly doll’s presence in the identity.
The recognizable creepy face with scars has become a canonical symbol of everything associated with horror. Think about whether it’s appropriate for your brand’s style. Keep in mind that nowadays, the image of Frankenstein is often used not only in the traditional style but also comically or animatedly. You can only use a recognizable part of the image for your logo, e.g., the scars.
The image of a goner wrapped in bandages is often used humorously, as it provides great room for creativity:
Let’s summarize how to craft a perfect Halloween logo step by step:
Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
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