Are you launching a website and looking for effective ways to drive traffic to it? To grow a solid customer base, you need to make your online platform visible for major search engines. If you think that emerging businesses can’t master the art of SEO, we have really good news for you! Read this SEO starter guide to find how to make your first steps in SEO.
You probably know that SEO stands for Search Engine Optimization. Its goal is to make popular search engines (mainly Google, the world’s most popular search engine) notice your website and rank it higher in organic search results.
Take a look at the main perks of using SEO.
The SEO strategy is made of three parts: internal SEO, external SEO, and technical SEO.
The goal of internal SEO is to make a website user-friendly, easy-to-navigate, and useful for potential customers.
Potential customers will be searching for your company by certain words and phrases. That’s why the internal optimization starts with creating the so-called “semantic core”. Let’s see how you can do that.
“Title”, “Description”, and “Alt” are the three most important meta tags in SEO.
Google prioritizes unique and relevant content that meets users’ needs. Whether you write your texts yourself or hire a professional copywriter, your content must meet a series of crucial criteria.
If a user is struggling with finding a certain product or placing an order on your website, they’re unlikely to stay on your platform.
In addition to having an aesthetically pleasing design, your website must be functional. Not only do you need to have all buttons and other interface elements in place, but it’s also important to make sure they deliver a smooth experience for the user and accommodate their needs. Depending on the type and topic of your online platform, you’ll need the following elements:
Listed below are the things you need to do to ensure that your online platform meets Google’s technical requirements.
An XML map includes all website pages that are eligible for indexation by search engines. Luckily for website owners, there is no need to create an XMP map by yourself. You can use a bunch of dedicated programs, such as Xml-sitemaps, etc. To learn more about how to create a smart XMP map, click here.
Also, make sure your website has a text file named “robots.txt”. It contains the pages that don’t qualify for Google indexation, such as your website’s beta version, print version, shopping cart, user accounts, etc. Read more about how to create a robots.txt file.
Security protocol refers to a combination of letters before the domain name. It’s either “http” or “https”. Google prioritizes websites with the secure https protocol. You need to get a SSL/TLS certificate from your hosting provider. These certificates encrypt the data sent between the server and the user’s browser.
If a website takes as long as 2 seconds to load, its bounce rate grows by 103%. Each additional second sends the conversion rate down by another 7%.
Check your website’s loading speed by using special tools, such as Google PageSpeed Insights. If the result leaves much to be desired, think about how to speed up your site.
Your URL address helps both search engines and users to better understand what your website deals with. Compare these two URLs: picnic.com/dishes/plates and picnic.com/fkld/890?=plates%82964. Of course, the first URL will end up higher in search results because it hints at the information contained on the page. When optimizing your URLs:
Most search queries nowadays are made from mobile devices. Develop a mobile-friendly version of your website to cater to your audience’s needs.
If your website has a great deal of mentions across other platforms, search engines will be ranking it higher. Building up your backlinks is a challenging task that requires lots of time and effort.
To make users want to share your content, it must meet a bunch of vital criteria. The content you create must be unique, information-rich, useful, etc. (We’ve talked about this earlier in this guide.)
Take a look at the effective promotion channels that you can benefit from.
To see that your work bears fruit, you need to track the key parameters of your website performance, such as Google ranking, traffic, conversion, etc. We recommend that you start with these two indispensable services.
Although SEO covers a vast range of skills and knowledge, you can make your first steps towards improving your website right now. An important thing to keep in mind is that SEO doesn’t deliver instant results. You need to give search algorithms enough time to index and rank your website. To solidify your first success, you need to make SEO an integral part of your marketing strategy.
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