There are about 30 million PowerPoint presentations created daily in the world, and this number is constantly growing. To make your presentation stand out from the rest, take care of both its content and visual aspect. Read the article to learn what the choice of colors depends on, how to decide on font size and add your logo to each slide.
The strength of the brand is defined by its consistency, i.e. customers must gain the same experience from communicating with the company at all points of contact. This is something to keep in mind when preparing a presentation for offline or online platforms: social media, exhibitions, webinars, and conferences.
The brand identity elements such as the logo, colors, and fonts will help you become recognized by the audience. Don’t be afraid of creating PowerPoint presentations with ready-made themes (templates). Just brand them to convey your unique message.
Use your business colors or at least one of them, but remember the following nuances:
Your task is not to distract the audience with the text: it must be large and readable. Apart from branding the fonts, you should also consider the other criteria:
Place your logo on each slide of the presentation as the main visual brand symbol:
There is no need to add the logo manually to each slide, PowerPoint can do that for you. Let us tell you how to fix the logo step by step.
Want the presentation to be memorable? Think through all its elements carefully: visual design, structure, content. Let’s share a few tips that are worth considering when preparing a presentation.
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