What is your brand trying to say? What logo will suit your company? What photos can reflect your brand personality in the most accurate way? If you struggle with answering these questions, you absolutely need a mood board. A mood board is a set of images, words, citations, and other content that can help you visualize and articulate your ideas. Read on to find out how to use mood boards to your business’s advantage.
When working on something creative, you may find it hard to express certain ideas, especially if you’re faced with a new topic or task. When you’re just starting off, your initial suggestions may sound pretty vague, e.g.:
The problem is that these ideas are indistinct and can mean different things to different people. To specify and clarify your thoughts, you can use images, colors, geometric shapes, fonts, and other graphic elements that convey a certain mood. A mood board is a collage consisting of visual elements that evoke the same associations and feelings. Mood boards can be both digital and physical.
Mood boards are widely used by graphic designers, painters, fashion designers, makeup artists, wedding photographers, etc. A mood board serves a number of purposes.
Whether you’re developing a website or organizing a workflow, your mood board must contain a certain combination of artistic elements. Don’t pressure yourself into using all of them at once. Pick the elements that reflect the essence of your project in the best way.
Choose photos and images that create certain associations and put viewers in the right mood. Think outside the box! If, for example, you own a car rental service, don’t be too hasty to cram your mood board with car images. Instead, search for visual metaphors for freedom, safety, and vibrant emotions.
Where to find the best images:
For your mood board, use the shades that convey the same emotions as your brand. By the way, we have a dedicated article on the psychology of colors. You can’t possibly miss it!
Where to find the best colors:
Just as with colors, each font sends a certain message and brings forth certain associations. Curious to unravel the secrets of typography? Read our insightful interview with a professional font designer!
Where to find the best fonts:
Powerful words and inspiring citations can also give you a hand in expressing your ideas.
Where to find:
Fabric, paper, leather, wood or metal? Soft or hard? Smooth or rough? Think about what textures characterize your brand or project. Find the images of textures that you have in mind. If your mood board is a physical one, you can pin down snippets of fabric, pieces of wood, and other materials to it.
Each geometrical shape has its unique meaning. While some geometric forms are associated with energy and constant movement, others stand for balance and harmony. To dive deeper into the topic, check out our article on the psychology of geometric forms.
If you associate your project or brand with certain songs, memes, videos, etc., don’t hesitate to add them to your mood board.
Creating a mood board is not just gathering the images, fonts, and textures that you like in one place. It’s much more complicated than that. Let’s take a closer look at how to put together a good mood board. Let’s imagine that we’re creating a mood board which is meant to help us develop a brand identity.
Online mood board or a physical one on the wall? Which one works best for you? Whichever option you choose, we have smart tools that will help you create a head-turning mood board!
Take a classic cork board or a grid memo board with clips. Pin down magazine cutouts, photos, pieces of fabric, patterns, geometric forms, etc. to your board and hang it on the wall.
Creating a mood board is a great solution that can help you with a variety of personal and business projects. In addition to being an endless source of inspiration, a mood board can facilitate communication and speed up your work process. Outline the message that you want to send and gather the right content for your mood board. For better results, discuss your mood board with your team and other professionals you’re working with.
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