Serif vs Sans Serif Fonts: How to Choose Between the Two
Team ZenBusiness September 1, 2022
Uber, Airbnb, The New York Times, and other big-name brands are all sending different messages to their customers. One of the best ways to set your business apart from the rest is by using a unique font that makes a statement. As a business owner, you should never underestimate the power of typography in giving ...
Animal Logos: A Full Guide and Examples
Team ZenBusiness November 30, 2021
Crocs, Lacoste, Red Bull, Playboy…Global companies love to use the images of animals in their brand identity. These graphics are good at evoking instant associations and sticking around in customers’ minds. This is everything a company could wish for! Are you eyeing an animal logo for your business? Read on to find out how to ...
How to Create a Text-Based Logo that Will Attract Customers’ Attention
Team ZenBusiness August 17, 2020
Think of Disney, Harry Potter, or Cadbury and you’ll imagine words written in unusual fonts. This is how text-based logos work. They express the character of a brand through typography, form, and color. This type of identity works for brand recognition and therefore is particularly effective when starting a business. Read the article to learn ...
The Secret Power of Brand Mascots: Benefits, Tips & Examples
Team ZenBusiness July 23, 2020
The brands that use mascot characters are 50% more likely to get an emotional response from consumers. This is not just about entertainment: talismans can help you be in rapport with your customers, even if your business deals with finance or insurance issues. In the article, we’re going to explain why such branding is effective ...
Fans’ Influence on Brand Identity: The History of the Spider-Man Logo
Team ZenBusiness June 24, 2020
The Spider-Man brand has become one of Marvel’s best-selling comic book characters. It is recognized due to the bright symbol on his chest which has changed many times over several decades. The Logo’s History and Meaning Spider-Man (Peter Parker) appeared on the cover of the Amazing Fantasy magazine in 1962. He was the first teenage ...
The Wonder Woman Logo: From the Eagle to “W”
When we see the stylized letter “W” design, we think of Wonder Woman. This logo is one of the most famous signs of superheroes along with Batman’s bat and Superman’s “S”. But have you ever wondered about the history behind the logo? Let’s learn together. How They Created the Wonder Woman Logo Wonder Woman first ...
The TikTok Logo: The Meaning Behind the Colorful Note
Claiming over 18 million downloads on the Apple app store alone, the TikTok platform has replaced Instagram and Facebook as the most popular social media platform, especially among young users. But how did the social media platform start? And how did it become so popular? Let’s walk through the basics of this hip brand’s history, ...
Best color combinations to beautify your design
Team ZenBusiness December 18, 2019
Contents: 1.How to create a two-color combination2.Triple combinations3.Pantone Colors: 2012 to 20204.Best online services to set up a professional color palette We suggest that you do a curious experiment. Try to fill an A4 sheet with the word “red” in blue font and the word “yellow” in green font. Then read the words. Chances are ...
How to create a favicon: tips, tricks, and services from ZenBusiness
Team ZenBusiness May 29, 2019
A favicon is a tiny web icon or a badge, which is used to visually identify your website in the Favorites. Furthermore, a favicon is always shown near the address or the name of the website, every single time when you use the browser. In the majority of cases, the favicon is a square with ...
30 Cool Logos for Design Inspiration
Team ZenBusiness June 8, 2018
A logo design basically represents a brand. Never judge a book by its cover? — But if a company were a book, its logo would be its cover. A logo is meant to immediately identify a business, group, label, brand or name to promote loyalty, respect and trust. A cool logo design will te ll ...
Image file formats – JPEG, PNG, SVG, PDF
Team ZenBusiness January 19, 2015
Initially, all these abbreviations are difficult to understand, but after reading this article everything will fall into place. First of all, you need to understand what is a raster and vector graphics. This is what we have already mentioned before here. Photo flashxml.net Raster formats Raster image formats JPG and PNG occur most frequently. JPEG ...
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