Top Tips for the 12 Days of Holiday Marketing
Team ZenBusiness November 1, 2024
The holiday season is one of the most festive — and busy — times of the year, and it offers businesses a golden opportunity to connect with customers in meaningful, memorable ways. For small businesses, a well-thought-out “12 days of Christmas marketing” campaign can boost sales, enhance brand loyalty, and spread holiday cheer. And we ...
How to Create a Professional Brand Identity
Just like your views, habits, and beliefs make up your unique personality, brand identity is a “secret ingredient” that distinguishes your company from multiple competitors, and it includes various brand assets such as logos and design templates. What is brand identity? What does it have in common with design? How do you create a memorable ...
Choosing the Right Website Color Palette
For many customers, color is the key motive behind a purchase. As an entrepreneur, you need to use the power of colors to drive users to your blog, online store, or landing page. In this article, we’ll reveal why you need to study the psychology of colors, how color perception depends on age and gender, ...
5 Ways to Sell to an Established Email List
Team ZenBusiness October 1, 2024
Email marketing is a crucial startup tool. Your email list is one of your biggest assets — are you using it right? Have you got what it takes to sell to these people? A shift in tone and strategy is required to convert passive readers into active customers. How can you get people to truly ...
How to Write Motivational Copy that Sells
Who hasn’t written advertising copy that we thought was great, only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money-back guarantee. It got you up and moving, so why did your customers turn their heads? The reason is ...
Boost Potential: Ask Customers Why They Didn’t Buy
Want to know how you can get more sales? Ask the people who aren’t buying from you. Learn how to increase your customer base and build your business. As I look at my calendar, I see that many retailers are preparing to attend another buyer’s market. However, many retailers forget to ask themselves one question ...
7 Small Business Marketing Tips
Team ZenBusiness September 30, 2024
Here are seven low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t advertise like a big business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales… now. One way ...
23 Christmas Marketing Campaign Ideas for Holiday Promotions
Christmas is big business. The holiday season is the busiest shopping time of the year, and your company deserves to share in its riches, no matter your industry or preferred holiday — Thanksgiving, Hanukkah, Kwanzaa, Christmas, or New Year’s. Here’s how to market your company during Christmas. The National Retail Federation (NRF) noted that retail ...
Follow-Up Marketing: How to Win More Sales with Less Effort
According to a recent study, 80% of sales usually require an average of five follow-up calls after the initial meeting. If you’re a small business owner and you’re only doing one or two follow-ups, imagine all the business you’re losing. Not following up with your prospects and customers is the same as filling up your ...
How to Use Social Media Video to Boost Your Brand Awareness
Grabbing attention in our super-distracted world is a struggle, and keeping audiences engaged over time is even more challenging. Consumers today are bombarded with bombastic content jostling for public attention at every turn, making it trickier than ever for brands to connect with potential customers. Despite the glut of content on social media, experts still ...
Customer Service Is Not a Four-Letter Word
Exceptional customer service is becoming increasingly difficult to find. That presents a tremendous opportunity for any service business willing to make the effort. If you offer outstanding customer service, you’ll win loyalty and referrals from your customers that are impossible to buy. What word pops into your mind about a recent customer service experience? Was ...
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