The Top 20 Magic Marketing Words That Compel or Repel
Team ZenBusiness January 2, 2025
Words have power. We all know that. So, which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists handy the next time you craft an email or social post, and ...
10 Marketing Mistakes You Can’t Afford to Make
Team ZenBusiness February 21, 2020
Could these 10 marketing mistakes be costing you money? In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again, I see retail stores large and small making the same costly mistakes. By knowing how to avoid these biggest marketing mistakes, you will save energy, ...
5 Brilliant Content Marketing Big Brands Success Stories
Content marketers are coming up with new and innovative content marketing techniques every day. While most marketers have acknowledged that they rely on content marketing, one thing is certain: not everyone has been successful in doing so. Many brands still struggle with content marketing. The question that arises here is: What are the top-notch content ...
10 Valentine’s Day Marketing Tips
Team ZenBusiness December 13, 2024
Holidays like Valentine’s Day are a great way to package current products or offerings with a fun promotion, sale, or bonus to generate extra revenue and secure new customers. But where do you start? It can feel like the possibilities are endless, and your marketing department might feel burnt out after a big holiday push ...
12 Common Business Card Mistakes to Avoid
Team ZenBusiness September 28, 2020
Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card works for you by avoiding ...
How to Make the Perfect Slogan
Team ZenBusiness February 22, 2021
A slogan makes your brand more recognizable and memorable. It captures what’s appealing about your brand in a few words. Writing a catchy motto is easier than you think. Follow these steps to make your business slogan one that gets results. “A diamond is forever.” “Snap, Crackle, Pop.” “Finger lickin’ good.” “Because you’re worth it.” ...
How to Use Social Media to Get Sales This Holiday Season
Team ZenBusiness November 22, 2020
Social media marketing is a great way to sell more during the holidays. Here are eight ways you can put social media to work for you this holiday shopping season — and why it’s important to do so. We live in a world where social media has to be part of your marketing in some ...
15 Postcard Marketing Mistakes
Team ZenBusiness March 14, 2021
Postcard marketing is the least expensive form of direct mail marketing. Make your postcard marketing campaign successful by avoiding these 15 common mistakes often seen in direct mail campaigns. Marketing with postcards has long been an affordable way for many types of businesses to reach their customers. My veterinarian, for instance, always sends postcards with ...
When to Rebrand: 7 Signs It’s Time to Change Your Business
Team ZenBusiness December 1, 2024
Do you ever feel as though your brand isn’t doing as well as it should? Rebranding is a big challenge and requires a lot of time, so it’s best to be sure before commencing the process. Rebranding can have many benefits, including reaching out to a new audience and helping ensure your brand is more ...
Top Tips for the 12 Days of Holiday Marketing
Team ZenBusiness November 1, 2024
The holiday season is one of the most festive — and busy — times of the year, and it offers businesses a golden opportunity to connect with customers in meaningful, memorable ways. For small businesses, a well-thought-out “12 days of Christmas marketing” campaign can boost sales, enhance brand loyalty, and spread holiday cheer. And we ...
How to Create a Professional Brand Identity
Just like your views, habits, and beliefs make up your unique personality, brand identity is a “secret ingredient” that distinguishes your company from multiple competitors, and it includes various brand assets such as logos and design templates. What is brand identity? What does it have in common with design? How do you create a memorable ...
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