In a November 2012 Forrester Consulting study commissioned by Act-On, entitled “Driving SMB Revenue in a Tough Economy,” decision makers from 208 companies were asked to share their perceptions about a multitude of activities, including online marketing, business planning and programs, organization and process, and technologies used to support online customer acquisition.
The results of the study paint an interesting and informative picture of the top-performing SMBs. Seven key factors emerged from the results that help us to understand why some SMBs are succeeding while others continue to struggle.
The following seven habits are those that have been widely adopted by top performers:
In light of these statistics a few things become quite evident. Companies that are actively involved in their marketing, including social media, and also make it a priority tend to be more successful. Something to think about when establishing your business priorities.
Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real time. Act-On’s over 1,200 customers range in size from small and mid-sized businesses to small marketing teams within larger companies across all major industry verticals such as technology, manufacturing, healthcare and finance. To learn more, please visit the Act-On website.
Related Articles
The 5 Habits Of Highly Successful Business Managers (And How To Get Them)
by Team ZenBusiness, on November 14, 2024
6 Simple Tactics to Build a Thriving Business
Team ZenBusiness, on October 28, 2024
5 Ways to Make Your Business More Successful
by Team ZenBusiness, on October 28, 2024
6 Enduring Values to Guide Your Business
10 Traits Of Successful Entrepreneurs Every Business Owner Should Adopt
by Team ZenBusiness, on October 25, 2024
7 Lessons to Run your Business like a Pro
by Team ZenBusiness, on December 04, 2024
How Nucor Steel Rewards Performance and Productivity
by Team ZenBusiness, on December 13, 2024
The New Successful Large Account Management (Revised & Updated)
The Peter Principle – How to Avoid It in Your Company
by Team ZenBusiness, on December 17, 2024
Start Your LLC Today