How to Open a Marijuana Dispensary

How to Open a Marijuana Dispensary

1. Create a marijuana dispensary plan

Your cannabis business plan can be an essential partner as you navigate the twists and turns of taking your dispensary from dream to day-to-day operation. Writing a business plan can take as little as a few pages, but the exercise will help focus your idea, double-check assumptions, and give your company a better chance of success.

• Unique selling proposition (USP): The marijuana industry is competitive. What will you offer that’s better than the competition?
• Target market: Cannabis customers are diverse. Is there a slice of the market you can specialize in? If so, how will you get people in the door?
• Physical and digital presence: Your dispensary’s physical location can be an essential component of your business’ health and growth. However, many states and localities restrict where dispensaries can operate. In addition to carefully considering your physical location, you’ll want to establish a solid website and social media presence that reinforce your brand and appeal to your market.
• Branding: Some dispensaries go over the top with their branding, and others are subtle. Identify the values and presentation styles that are true to your brand.

Medical cannabis, recreational, or both — the type of cannabis use legal in your state changes how you may plan your business. If both medical and recreational uses are allowed, look at how you can appeal to customers of each. Otherwise, you may only be able to open a dispensary that serves one market or the other.

Understanding your team and supply chain is also key. Building your network of growers, suppliers, testers, and more can help you shore up the relationships you’ll need to help your business thrive.

Not sure where to start? Chat with an existing marijuana business owner. Remember your internal team too. What are you looking for in employees? How will you train your team so they can provide the best service while staying within the bounds of state and local government cannabis laws?

2. Choose a business structure

Given marijuana’s illegal federal status and varying legality around the country, selecting the right entity for your dispensary isn’t always straightforward. For example, while sole proprietorships and general partnerships are two common forms of business structures, odds are they aren’t the optimal choices for a dispensary because they don’t provide any personal asset protection.

Starting an LLC (limited liability company) and creating an operating agreement can be a solid path for cannabis businesses. However, consider talking with legal and financial professionals to discuss potential implications around liability, tax deductions, regulatory compliance, and other factors that could impact your business down the line. There are also online resources that can help you set up a company.

A common choice for a cannabis company is to form a corporation. While more complex and costly than an LLC, incorporating your dispensary can be more advantageous for taxes and liability. Plus, running your dispensary as a corporation may help you attract outside private investment.

3. Naming your dispensary

Dispensary names can evoke anything from campy cannabis puns to a high-class boutique feel. A good rule of thumb to keep in mind is that your dispensary’s name makes up a potential customer’s first impression of your business. A name that’s easy to say, spell, and understand can make it easier for people to spread the word — or search for your dispensary online.

Knowing how to name your LLC or corporation is a crucial part of your branding. As you work through name ideas, check that the name isn’t in use by another business in your state, and see what matching domain names and social media accounts are available too.

4. Register your dispensary

Your state will have guidelines for the various licenses, state laws, permitting, and more that your cannabis business will need to acquire. There will also be processes to follow to form your new business officially.

Insurance regulations vary by state. Consider talking with a local insurance agent, particularly one with experience in cannabis businesses, about the right coverage for your dispensary.

Lastly, banking can be a challenge. Cannabis businesses may have to conduct business in cash and maintain additional security measures to prevent theft due to having large amounts of cash on hand. A growing number of banks and credit unions allow cannabis businesses to have deposit accounts, but they may charge additional risk fees — sometimes $2,000 a month.

5. Determine your dispensary costs

Startup costs usually run into six figures for cannabis retailers. Depending on your initial scale, growth plan, and state, typical costs run about $150,000 on the low end and can easily top $1 million just to get your dispensary’s doors open.

Your mileage may vary, but here’s a rough breakdown of how a dispensary might allocate its startup costs:

• 25-30% for real estate
• 15-20% for inventory
• 10-15% for application processes, licensure, and permitting
• 10-15% for professional services (e.g., attorneys, CPAs, etc.)
• 10% for security and monitoring
• 10% for payroll and personnel
• 10% for equipment
• 5-10% for insurance

For example, dispensary license application fees alone often cost at least $5,000 (and licensure is not guaranteed). Annual licensing fees may also vary, from around $20,000 for a dispensary in New York to about $5,150 in Louisiana.

How will you fund your startup costs?

Funding your startup costs can look different from other businesses. Since marijuana is still illegal under federal law, federal funding is off the table, and so are loans from conventional commercial banks. However, that doesn’t leave you without options.

For starters, you could bootstrap your dispensary. If your personal pockets are deep enough, savings, retirement/investment accounts, or selling property could be ways to get the capital you need to start your dispensary. The investment is significant though, so consider the pros and cons of putting your personal assets on the line.

Some credit unions work with cannabis businesses. Getting to know credit union personnel in your area could help you feel out options that may be available to marijuana retail startups.

Private investment can also be on the table. Venture capitalists nationwide are focusing on cannabis businesses, with backers including prominent figures such as Peter Thiel (co-founder of PayPal) and Calvin Broadus, Jr. (who may be on your music playlists as Snoop Dogg).

6. Purchase the right equipment

Like other retail businesses, your dispensary will need equipment that helps you store and display products, tally sales, manage the back office, secure the premises, and more, such as:

• Display fixtures and shelving
• Security cameras
• Computers and point-of-sale consoles or handheld devices
• Labels and price stickers for products
• Lighting
• Cleaning and sanitation supplies
• Product packaging
• Breakroom supplies

7. Market your marijuana dispensary

Cannabis is a competitive industry, and the right marijuana marketing can give your business its slice of the pie. Use advertising and on-location signage to promote specials, new customer-exclusive deals, or other incentives to get people in the door. Partner with other service, product, or destination businesses in your area on events, public information campaigns, contests, or giveaways.

Educate the public about cannabis by posting original content to your social media platforms and your dispensary’s website. On your website, offer a coupon or other incentive to encourage people to join your email list. Then, you can send regular emails to keep your dispensary in the front of your customers’ minds.

As the market for cannabis grows, so do the opportunities to specialize. Here are some niche markets or other specialities to consider for your dispensary:

• Women’s wellness
• Organic or vegan products
• Edibles and tinctures
• Spa services
• Senior wellness
• Athletes
• Beauty products
• Professional performance