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If you want nationwide brand name protection, a federal trademark is essential — especially if you plan to expand or operate online. This will prevent usage from others by providing you with legal rights and proof of ownership.  With a federally registered trademark, you gain the right to use the ® symbol, indicating your mark is registered, and if someone infringes on your trademark, you have the right to sue and seek damages. 

An LLC or other state-registered business entity only protects your business name within the state you formed. Here are more details on whether you need to trademark your LLC name. 

Yes, you can search trademarks for free using the United States Patent and Trademark Office (USPTO) database. However, our Basic Trademark Search tool offers a more streamlined, user-friendly experience for a one-time fee of $99, giving you access to conduct unlimited searches easily. It simplifies the search process, presents results in an easy-to-read format by class, and saves them to your dashboard — allowing you to conveniently access everything in one place.

To register a trademark in the United States, you can file an application with the U.S. Patent and Trademark Office (USPTO). If you have questions or want help from a trademark attorney, our trusted legal partner, Leonov Trademark Law, can help you as well. 

No, you can apply directly on the USPTO site, but having an attorney can increase the likelihood of your application being approved. An attorney will review your application for accuracy and completeness, reducing errors that could cause delays or denials.

Trademark classes are the way that goods and services are organized in the USPTO database. Classes can help narrow down your trademark search results by identifying existing trademarks for businesses similar to yours.

It depends on your business and what you sell. The USPTO organizes all products and services into 45 classes, and your trademark protection typically applies only to the classes you include in your application.

The trademark application process can be long and complicated and varies, but on average takes anywhere from 12 to 18 months. If your application is initially rejected or other issues arise, it can take longer.

An exact match means someone else has already registered your desired trademark, so your application most likely won’t be approved. If you have questions about an exact match you found, reach out to our legal partner for help.

A potential conflict could refer to an existing trademark that is confusingly similar to your desired trademark. This means it might look alike, sound alike, have a similar meaning, or come across the same way to customers. If you have questions about a potential conflict, reach out to our legal partner for help.