ZENBUSINESS STUDY:
AI is no longer just a buzzword — it’s rapidly becoming a critical tool for small business owners. From idea generation to streamlining operations, artificial intelligence is already being integrated into many aspects of small business ownership. According to new research from ZenBusiness, over 90% of small business owners see AI as an essential part of business ownership, making it a key tool for success
But while excitement about AI is high, so is caution. Small business owners are excited about the possibilities but express concern regarding privacy, trust, and transparency.
The ZenBusiness survey highlights just how quickly AI is becoming mainstream among small business owners:
Business owners are largely optimistic about artificial intelligence, but they approach adoption with caution. The biggest concern? Trust.
This balance of enthusiasm and hesitation means that AI-powered business solutions need to be transparent, ethical, and user-friendly to gain widespread adoption.
Entrepreneurs are using AI to make their businesses more creative, competitive, and efficient.
However, business owners remain selective about AI adoption — while they embrace automation for content and research, they prefer to interact with people when it comes to tasks that involve trust and privacy, like customer service, tax filing, and sales guidance.
AI is reshaping the way small businesses operate, helping entrepreneurs work faster and smarter, not harder. As adoption accelerates, business owners are looking for AI tools that are not only powerful but also transparent and ethical.
At ZenBusiness, we are committed to building AI-driven solutions that simplify business ownership while prioritizing trust, security, and usability.
Download the full study to explore the complete survey findings and insights into the future of AI in entrepreneurship.
The survey was conducted online in the United States from January 17 to January 30, 2025, by Qualtrics on behalf of ZenBusiness among two audiences: ZenBusiness customers (n=390) and non-ZenBusiness small businesses who have been in business for less than five years (n=369). This survey measured the attitude, expectations, and usage of artificial intelligence (AI) in everyday life and at work. The margin of error is 5.0% for the ZenBusiness portion and 5.1% for the non-ZenBusiness portion.
For complete survey methodology, including weighting variables, please contact press@zenbusiness.com.
Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
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